While consumers may not think much about the marketing that they are exposed to, it plays a big role in their lives. This is especially true on digital platforms such as social media. Steve Lesnard had learned a lot about the marketing industry during his career and he has witnessed a lot of changes take place as the world is going digital with almost everything. While Steve Lesnard has seen social media bring a lot of new ways to companies that help them get their products in front of potential customers, it has also come with a considerable bit of issues as well. While big data is important with marketing and can help companies focus their efforts on consumers that would be interested in it, it can be easy to cross the line.
This is one of the reasons why Steve Lesnard knows it is important to put the needs of the customers first when it comes to marketing. You have to market your product in a way that they feel comfortable with while also managing to catch and keep their attention long enough to look into purchasing the product more. When marketing a product through social media, you have a lot of opportunities to make the opportunity interactive which can help them feel as if they are experiencing the product before they actually have it in their hands. You can get a lot across to your customers using digital platforms which can give customers a good idea of what it would be like to own and interact with your product.
Simplicity has always been important when it comes to advertising. Consumers don’t spend much time on each advertisement that they come across so you need to keep it as simple as possible in order to catch their attention and not overwhelm them with information at once. Steve Lesnard suggests focusing on just one feature of your product when it comes to your advertising campaign. Once the consumer has become interested in it, you will be able to convey the rest of the benefits that owning your product could have for them.