The development of new forms of media has been part of the long-term success of the Brazilian outlet, Grupo RBS. Throughout the history of the media and news specialist, Grupo RBS, the brand has been built on the ability of the brand to develop new ways of delivering information and entertainment to the audience in the Brazilian states of Santa Catarina and Rio Grande du Sol. The entertainment group has been building its brand in many different ways throughout its history with a focus on the development of new media delivery methods across various markets.
Mauricio Sirotsky Sobrinho began the Grupo RBS brand as a single radio station, Radio Gaucha in 1957 and worked speedily with the intention of expanding the media brand as quickly as possible. The first attempts to expand upon the work of Grupo RBS was made early in the life of the brand when expansion into TV took place under the Gaucho name in 1962. In 1973, the expansion of Grupo RBS continued at a rapid pace with the decision to purchase the first newspaper for the company that was still under the control of founder Mauricio Sirotsky Sobrinho who had the goal of creating an all-encompassing media brand that would continue to grow under his leadership and the following leaders from the Sirotsky family. To know more about RBS visit linkedin.com
The RBS brand is continuing to grow in the 21st-century with a range of different options taken to build a successful business that would last into the next few years. The switch towards building a successful media brand in the 21st-century is being headed by Chairman Eduardo Sirotsky Melzer who is the grandson of the founder of the Grupo RBS brand. Under the leadership of Eduardo Sirotsky Melzer, the switch to the online sector has been a fast one with the online sector of the media outlet now taking on many different areas of interest. One of the most important to Grupo RBS is the online area of Wine Vinhos along with a growing investment in the logistics company, Vialog.