Lori Senecal is an icon worth celebrating. Her office tenure at the advertising company, CP+B, has pushed the company to its highest cadre. The MDC Partners agency CP+B created the post of the Global CEO in 2015. They picked Lori to take the position, a choice that everyone in the organization lives to praise, as said by the company’s chairman and co-founder, Chuck Porter. She helped the company to reach a state of an entrepreneurial startup with required speed and flexibility.
As the global CEO, Lori Senecal has led the agency to clinch many awards besides its advanced global development. The company has nearly ten international branches under her watch.
According to GC Report, recently, the Advertising Age named CP+B as one of the “Creative Innovators of the year,” thanks to Lori’s entrepreneurial talent and leadership skills. The same group named Lori as “Agency Executives to Watch” in the year 2016, a title she shared with only three others globally.
Her most prominent score was when CP+B won the highly viewed American Airlines. She also led the company to sweep the Hershey and PayPal accounts, not to mention the Titanium Grand Prix award to recognize CP+B’s excellent work at the Cannes Lions Festival through its affiliate, Dominos. The company is continuing to glow in its endeavors to produce world-class results through a trained expertise in new technology and manufacturing skills.
Lori Senecal has done more than meets the eye for the Company in just two years. Although she already shaped a lot of talents who could replace her there, her exit may still be felt when that time comes.
Lori Senecal graduated with a degree in BCom, Marketing, and Finance, from the University of McGill.
Before joining CP+B, Lori had served in high positions in renowned organizations. These include McCann Erickson and KBS. In all her posts, Lori showed extraordinary entrepreneurial and management skills. She scooped many awards for her jobs.
Lori is one of the women who give hope to the womenfolk and the world at large. She has done much to help young entrepreneurs and business-minded individuals. Some of the awards include AdAge’s “Women to Watch and Quantum Leap award by AW. View her full profile on linkedin.com.