There is perhaps no better well-known advertising mind in Brazil than Neogama Founder and CEO, Alexandre Gama. After graduating from the esteemed Armando Alvares Penteado Foundation (FAAP) in 1982, Gama worked for close to a decade as a copywriter for Standard & Ogilvy. He then took a Creative Director positon with DM9 in 1990. After a few years there he took over as CEO at Young & Rubicam before launching his Neogama in 1999. He has been in this business for close to four decades and is an industry giant. His creativity and leadership ability has afforded him the opportunity to teach a Masterclass and be a jury member/foreman at the Cannes Film Festival, and be recognized as one of the world’s premiere advertising minds.