Desiree Perez has been a powerful force behind the Roc Nation label working as the Chief Operating Officer for the entertainment company. She has helped to contribute to many of the successes of the Roc Nation label and has helped with assisting Jay-Z in expanding his businesses for years prior to the development of the label. The list of ways in which Desiree Perez contributes to the label and entertainment company is endless. She helps the company by coordinating and producing tours, she helps by developing promotional strategies along with negotiating with big-time companies. The success that her negotiating abilities have brought to the label and entertainment company has proven that negotiating is one of her expertise.

Desiree Perez has brought Roc Nation major success by negotiating with some of the worlds top companies like Samsung for the promotion of a tour, a multi-million dollar investment from Sprint for a new platform to be created for the label and entertainment company, and a multi-million dollar signing deal with Live Nation. She has helped to produce some of the most successful tours and has been the negotiator behind some of the labels most successful deals. She has brought the label and entertainment company much success it is no surprise that she has recently been ranked on Billboards 2019 Power 100.Desiree Perez

Desiree Perez along with her Roc Nation family have been ranked on Billboards Power 100 for the success of Jay-z’s recent album 4:44. Desiree Perez has contributed greatly to the success of the album by using her negotiating expertise to negotiate an investment that helped to push the album towards success. Desiree Perez is an excellent negotiator and a major force behind the Roc Nation label and entertainment company.