With a run time of 40 years under the belt, Carlos Alberto de Oliveira Andrade’s CAOA and its story is one that must be read by all entrepreneurs around the world. Having sold over one million vehicles in Brazil, this company is nothing short of the definition of a giant and continues to grow today. They are largest distributors of Ford, Hyundai, and Subaru vehicles in the region and how this state of the company, run by formerly known as Dr. Carlos Alberto de Oliveira Andrade came into being is nothing less than inspirational.
A Ford Landau was sold to Carlos Alberto de Oliveira Andrade in 1979 by a Ford Dealership in Paraiba, but the dealership went broke, and the car was never delivered. As a compensation for the payment he had already made to Ford, he took ownership of the broke dealership and in an unbelievable turn of events, within a time span of only six years turned it into the biggest Ford dealership in Brazil. From there on out, it was one long stretch of achievements and growth which continued up to as recently as the year 2017 where CAOA has partnered with China’s Cherry to produce a completely Brazilian manufacturer of cars.
The expansion of CAOA began in the year 1992 when it partnered with French company Renault, and while the partnership lasted, Renault became number 1 in sales of imported cars in Brazil and went up to the 5th position in automotive markets. 1998 and 1999 brought Subaru and Hyundai partnerships respectively, and eight years later in 2007 the first Hyundai Assembly plan under the name of CAOA Automobile Assembly S/A was established expanding the company’s horizons bigger than ever before. The next big step came in the year 2015 when the CAOA assembly plant also established a research and energy efficiency center.
CAOA is known for its environmentally friendly policies and has received several awards in recognition for it. The Brazilian physician and businessman, Carlos Alberto de Oliveira Andrade’s vision and drive have paid off significantly over the 40 years the company has been running.